Burma energy drink firm signs Liverpool FC

Liverpool FC on Friday announced the launch of a new regional partnership with Cobra Energy Drink, which sees the brand become the official energy drink of the club in Burma. The partnership will include a new TV campaign featuring Liverpool players and competitions for fans to win Liverpool merchandise. “Liverpool FC is one of the most popular football clubs in Myanmar, which is very much a nation of football fanatics,” said Billy Hogan, chief commercial officer at Liverpool.